![]() Casinos, theme parks, lifestyle stores, and museums and interpretive centers alike have looked to immersion as a means of both selling products and educating the masses. At the same time, immersion-or the idea that a space and its multiple architectural, material, performative, and technological approaches may wrap up or envelop a guest within that space-has expanded to become an overarching concern of many consumer spaces around the world. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines. ![]() Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Since the late 2000s, the themed space has been the subject of widespread analysis and criticism in academic communities as well as a popular source of entertainment for people around the world. I conclude by discussing the significance of Öctitious heritage in themed environments and indeed in society at large. Pastness is not immanent in an object but may derive from the object’s physical condition (for example, visible decay), its immediate context (for example, suggestive association in a museum or historic town center), or preconceived understandings of the audience (for example, expectations about historic appearance). Pastness is diÑerent from age and denotes the perceived quality that a given object is of the past. Drawing on previous research, I discuss with examples in this paper how the past is designed in theme parks and other themed environments by an evocation of pastness. Usually, such depictions of the past are only very loosely related either to historical accounts based on academic research or to surviving remains of the past. Theme parks and other themed environments commonly evoke stories about the past in order to provide their customers and audiences with enjoyable experiences, often giving the impression that they are immersed in the past.
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